How to open Baidu Advertising Account?

Establishing a Baidu Advertising account presents a formidable challenge for foreign companies, given the platform's stringent verification processes and regulatory prerequisites. Baidu, being a Chinese search engine, places a premium on local compliance and business legitimacy. The inclusion of language barriers and the requirement for documentation in Chinese introduces intricacies into the account setup process for foreign entities. Additionally, Baidu's advertising policies may diverge from global standards, leading to confusion for foreign businesses seeking to grasp and adhere to these distinctive guidelines. Successfully navigating these challenges often requires specialized knowledge or the support of local partners, further complicating the task of establishing a presence on the Baidu Advertising platform for foreign companies.

‍

‍

What is the importance of having a Baidu Advertising Account for a company?

‍

Owning a Baidu Advertising account is vital for businesses looking to establish a strong online presence and effectively engage their target audience in China. Baidu holds a dominant position as the country's primary search engine, commanding the majority of the market share. By acquiring a Baidu Advertising account, businesses gain entry to a powerful advertising platform, allowing them to showcase their products or services to a wide audience. Baidu Advertising offers various advertising formats, including search ads and display ads, empowering companies to tailor their marketing strategies to specific objectives. The platform's advanced targeting options facilitate businesses in connecting with their desired demographic, ensuring that promotional efforts are precisely directed to the right audience. In essence, a Baidu Advertising account is essential for foreign companies looking to tap into the vast potential of the Chinese market, enhance brand visibility, and cultivate meaningful engagement with local consumers.

‍

‍

Can a foreign company establish a Baidu Advertising Account?

‍

Foreign companies often encounter obstacles when attempting to open a Baidu Advertising account due to the platform's stringent verification processes and regulatory requirements. Baidu, as a Chinese search engine, places significant emphasis on local compliance and business legitimacy. Language barriers and the necessity for documentation in Chinese contribute to the intricacies of the account setup process for foreign entities. Moreover, the rigorous verification measures, including the requirement for a business license and a bank account, can pose significant challenges for companies operating outside China. Additionally, Baidu's advertising policies may differ from global standards, potentially causing confusion for foreign businesses trying to understand and adhere to these distinctive guidelines. Successfully overcoming these challenges often requires specialized knowledge or the assistance of local partners, adding to the difficulties faced by foreign companies seeking to establish a presence on the Baidu Advertising platform.

‍

‍

How to open Baidu Advertising Account?

‍

The most direct approach is to connect with a Baidu Advertising Expert to ensure a smooth account opening process. To establish a Baidu Advertising account for your marketing and promotion services in China, follow these general steps. Keep in mind that the process may evolve, so it's advisable to check the latest requirements by reaching out to a Baidu Partner for assistance:

‍

1. Register a Baidu Account:Visit the Baidu Advertising website at https://e.baidu.com/. If you're not proficient in Chinese, you may need to use a translation tool to navigate.
2. Verify Your Account:Baidu may require account verification, which might involve providing a valid phone number and completing the verification process.
3. Access Baidu Advertising Platform:After creating and verifying your account, log in to your Baidu account and access the Baidu Advertising platform, where you can manage your advertising campaigns.
4. Set Up Your Baidu Advertising Account:Follow the on-screen instructions to set up your Baidu Advertising account. This may entail providing information about your business, such as company details and contact information.
5. Deposit Funds:Baidu Advertising typically requires users to make a deposit to fund their advertising campaigns. Ensure that you have the necessary funds available to activate and run your ads.
6. Create Your Ads:Once your account is set up and funded, begin creating your ads. Share details about your marketing services in China and tailor your ad content to reach your target audience.
7. Launch Your Campaign:After creating your ads, launch your advertising campaign. Monitor the performance of your ads and make adjustments as needed to optimize your marketing efforts.

‍

If you encounter any difficulties during the process, consider seeking support from a Baidu Partner. They may offer specific guidance or assistance to facilitate the setup of your Baidu Advertising account for marketing and promotion in China.

‍

‍