Account Opening

Within the vast expanse of the Baidu ecosystem, a multitude of platforms exists, each designed to cater to various activities. These platforms offer diverse account types, each serving specific purposes within the expansive range of Baidu services and functionalities.

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Baidu Private Account or Baidu Ads Account? 

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Baidu Private Accounts are exclusively reserved for residents of China and are not eligible for use in advertising activities, despite providing access to certain Baidu tools. Baidu Partner does not offer services for the creation of private accounts on Baidu platforms.

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Baidu Ads Account can be open by businesses, including foreign companies. The process of opening and registering this account mandates the involvement of a Chinese marketing agency, such as Baidu Partner, to handle official document submission and verification. Commonly known in Chinese as 百度营销账户, this account type is often referred to by various names,

• including Baidu PPC Account,
• Baidu Adwords Account,
• Baidu Advertising Account,

and others with similar meanings. Baidu Partner helping western companies to register Baidu Ads Account, talk to our Account Registration Specialist to get more details.

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With the assistance of a China-registered marketing agency, foreign companies can successfully operate Baidu Ads accounts. As a certified Baidu Partner, we offer more than just Baidu PPC services and marketing tools. We guide our clients in establishing a robust sales funnel before investing in traffic generation.

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What is inside Baidu Ads Account?

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Baidu Ads is an ecosystem that provides a comprehensive solution. Similar to Google Ads (formerly AdWords), a Baidu Ads account is often referred to as a PPC account, standing for Pay-Per-Click and Cost-Per-Click. However, it offers much more functionality than just paying for clicks.

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While it's possible to open and operate a Baidu Ads account as a foreign company, the process can be time-consuming and involve various complexities. Many foreign companies choose to work with local Chinese agencies or partners experienced in Baidu advertising. These local experts can help facilitate the setup process, provide insights into the Chinese market, and manage advertising campaigns effectively.

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This account allows for the creation of mini-websites, keyword research, website traffic analysis, and more. There are various ways to pay for traffic, and while PPC is common for beginners, advanced users can explore AI functionalities to expand their reach and discover new niche segments.

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Utilizing paid search results on Baidu is an efficient way to initiate marketing efforts in China and conduct initial tests on Chinese sales funnel conversions. Managing a Baidu Ads account can be complex due to its Chinese interface, but our expertise ensures that we optimize campaigns to maximize results and stand out from the competition.

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Can a foreigner open Baidu Account?

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In straightforward terms, unfortunately not. If you're not a resident of mainland China, the creation of a Baidu Account is not accessible to you. For detailed information on accessing all Baidu Tools, please refer to our resources. Nevertheless, if you're a foreign business, we can facilitate the registration process for a Baidu Ads account, granting you entry to a diverse range of solutions within the Baidu ecosystem.

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How a foreigner can access Baidu Ads Account?

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Unfortunately, there isn't a straightforward method for individual access. You'll need the assistance of a local Chinese marketing agency, such as a Baidu Partner, to handle the application on your behalf. It's important to note that Baidu Ads Accounts are exclusively available for legal entities, specifically for companies, and not for individuals.

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If you require support in submitting and registering a Baidu Ads account for your business, ask us to register and we can handle the process for you. This will grant you access to a diverse range of solutions within the Baidu ecosystem. It's essential to be mindful that certain products and services deemed entirely legal in Western countries may be restricted or considered sensitive in China.

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‍Understanding Baidu Ads Account

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Baidu PPC is the equivalent of Google AdWords in the Chinese digital landscape. It's a paid advertising model where advertisers bid on keywords, and they only pay when users click on their ads. The world of Baidu PPC is multifaceted and ever-changing, making it crucial for businesses to seek expertise in this domain.

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Baidu PPC Account is the foundation of your PPC journey on Baidu. It's where you set your advertising budget, create ad campaigns, select keywords, and monitor their performance. Opening a Baidu PPC account is the first step towards reaching the Chinese audience.

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A Baidu PPC agency is a strategic partner that can help you navigate the complexities of the platform. These agencies have a deep understanding of Baidu's advertising system, including keyword research, ad creation, bid management, and performance analysis. Read how to choose Baidu Agencies here.

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Services Offered by Baidu PPC Agencies

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o Ad Campaign Creation: Crafting compelling ad campaigns that resonate with the Chinese audience is an art. Baidu PPC agencies can create and optimize your ads for maximum impact.
o Keyword Research: Agencies conduct in-depth keyword research to identify the most effective keywords for your business. They understand the Chinese market and user behavior, helping you target the right audience.
o Budget Management: Managing your advertising budget efficiently is vital to achieve a strong return on investment. Baidu PPC agencies have the expertise to help you make the most of your budget.
o Performance Analysis: PPC agencies provide data-driven insights into your campaigns. They track performance, make adjustments, and provide regular reports to ensure you're getting the best results.

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Baidu PPC agencies and Chinese digital marketing firms offer a diverse range of supplementary services. Beyond merely furnishing marketing tools, Baidu Partner services transcend conventional boundaries, actively collaborating to devise strategic solutions that empower clients to attain their sales objectives within the Chinese market.

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The Benefits of Baidu PPC Management
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Baidu PPC Management: This refers to the ongoing monitoring, optimization, and maintenance of your PPC campaigns. Effective management is essential to keep your campaigns on track and ensure that your budget is being utilized efficiently.

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The Chinese market is diverse, dynamic, and constantly evolving. To succeed in this landscape, you need to understand the nuances of Chinese culture, consumer behavior, and market trends. This is where the expertise of Baidu PPC agencies and services shines.

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Is it possible to open a Baidu Ads account for foreign companies?
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Yes, foreign companies can open Baidu Ads accounts and tap into the Chinese market. However, it's essential to note that private individuals cannot open Ads accounts in any media, including Baidu. A registered business entity is required to create and operate Baidu Ads accounts. To create a Baidu Ads account, foreign companies must have a legal presence in China or work with a certified Chinese business entity – China marketing agency, Baidu representative.

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What's required for opening a Baidu Ads account?

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The main documents required typically include your company's business license, a signed agency agreement, and relevant contact information. However, it's important to note that regulations can change, so it's a good practice to inquire with us for an updated list of required documents.

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Is verification process complicated?

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The verification process for foreign companies can be intricate and may include providing legal documents and working with a local representative. It's advisable to work with an agency or partner in China with experience in Baidu Ads to navigate this process.

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Do we have to have a Chinese local agency?

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Opening a Baidu Ads account as a foreign company is feasible but involves complexities related to verification, technical requirements, legal requirements, and understanding the Chinese market. It's advisable to work with local experts or agencies that can facilitate the process and help you navigate the unique challenges of advertising on Baidu in China. Many foreign companies choose to work with local Chinese agencies or partners experienced in Baidu advertising. These entities can assist with the account setup, localization, and campaign management. Check: How to choose marketing agency in China?

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How long does it take to open an account?

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Opening a Baidu Ads account usually takes between 5 to 10 working days, depending on your industry and any additional questions or requirements that may arise during the process.

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Can I use my website for Baidu Ads?

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Your website should be localized for the Chinese market, with content in Chinese and a .cn domain or a subdomain hosted in China. Baidu may verify that your website is suitable for the Chinese audience. An Internet Content Provider (ICP) license will be required to operate a website in China. There are an easy option for a foreign business to open a mini-website inside Baidu Ads account.

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Can foreign company open and operate Baidu Ads account themself?

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Theoretically – yes. However, practically the process of registration and operation has several limitations for foreng businesses and requires China registered marketing agency to comply.

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Is there any limitations to ads content in Baidu?

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Ensure your ad content complies with Chinese regulations and Baidu's advertising policies. Content related to sensitive topics may be subject to additional scrutiny.

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Can we have access to the account?

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Absolutely, you can have access to your Baidu Ads account. This ensures transparency and allows you to monitor the performance of your campaigns.

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Can we our self operate Baidu “Adwords” account?

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Yes, it's possible to manage your Baidu Ads account yourself, but there are some considerations. The account's design and content should be in line with Chinese language and culture to effectively engage your target audience. Additionally, you'll need to navigate Baidu's unique interface, which is different from platforms like Google Ads.

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What should I consider before opening a Baidu Ads account?

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1. ‍Create a Chinese Website: Baidu often requires that your website be localized for the Chinese market with content in Chinese. Your website should ideally have a .cn domain or a subdomain hosted in China. Baidu may verify that your website is suitable for the Chinese audience.
2. Legal Entity or Representative: To set up a Baidu Ads account, you'll need to have a legal presence in China or work with a certified Chinese business entity or representative. This entity or representative will help with the verification process.
3. ICP License (if required): Depending on your specific situation, you might need an Internet Content Provider (ICP) license. This license is issued by Chinese authorities and is necessary for hosting websites in China. It's essential to check if your business needs an ICP license.
4. Verification Process: The verification process can be intricate and may involve providing legal documents. This is where working with a local partner or agency experienced in Baidu Ads can be beneficial, as they can help facilitate the verification process.
5. Ad Content and Compliance: Ensure that your ad content complies with Chinese regulations and Baidu's advertising policies. Certain content related to sensitive topics may be subject to additional scrutiny.
6. Budget and Payment: Set an advertising budget for your Baidu Ads campaigns and arrange payment. Your local marketing agency will handle topup of the media balance to fund your Baidu account.
7. Language and Localization: Content, ad creatives, and landing pages should be in Chinese to effectively target the Chinese audience. Localized campaigns are recommended.
8. Cultural Understanding: Understanding Chinese culture, consumer behavior, and market trends is important for crafting effective ad campaigns. Having expertise in the Chinese market can help you navigate challenges.
9. Education and Training: It's advisable to educate yourself or your team about Baidu's advertising platform. Baidu Partner provides education sessions and webinars to make your team more skillfull in China marketing. Understanding how to create and manage campaigns is essential for success.

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In summary,

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Opening and operating a Baidu Ads account as a foreign company is feasible but may require a significant investment of time and effort. Working with local experts can help streamline the process and increase the chances of success in the Chinese digital advertising landscape.

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In the ever-evolving world of digital marketing, staying ahead of the curve is a must. When it comes to the Chinese market, Baidu reigns supreme as the dominant search engine, and mastering Baidu PPC (Pay-Per-Click) is the key to success. In this article, we'll explore how Baidu PPC accounts, agencies, and services can transform your marketing strategy, helping you reach the vast and diverse Chinese audience effectively.

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Baidu PPC is a dynamic and essential aspect of digital marketing in China. Whether you're a business looking to establish a foothold in the Chinese market or an established player seeking to expand your reach, Baidu PPC can be a game-changer. Baidu PPC accounts, agencies, and services are the keys to unlocking success, allowing you to reach the vast Chinese audience with precision and efficiency. So, when you think of conquering the Chinese digital landscape, think Baidu PPC – your pathway to success in this exciting market.

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Contact us to take the first step toward maximizing your online presence in the Chinese market. Our team specializes in assisting foreign companies in registering Baidu Ads accounts, breaking down the barriers and ensuring a smooth entry into the expansive world of Baidu Tools.

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