Baidu Keyword Planner

Before launching a Search Engine Marketing (SEM) campaign or devising an Search Engine Optimization (SEO) plan, conducting thorough keyword research is a crucial step. Numerous tools are available for this purpose, with one of the most widely used being the Baidu Keyword Planner—an alternative to the keyword planner within the Google Ads account.

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The Baidu Keyword Planner plays a pivotal role in identifying the right keywords, exploring related search phrases, and establishing a list of negative keywords. This tool also functions as a Baidu keyword checker, providing insights into search volumes for specific keywords and offering valuable suggestions for additional keywords.

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A comprehensive keyword research strategy not only aids in optimizing ad performance but can also lead to a higher Click-Through Rate (CTR), reduced Cost Per Click (CPC), and an overall improvement in the conversion rate. Talk to Baidu Partner Keyword Research Specialist to get a consultation for your campaign and promotion plans.

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What is Baidu Keyword Planner?

Baidu Keyword Planner is a vital tool for marketers and businesses looking to optimize their online presence in the Chinese market. As an alternative to the Google Ads keyword planner, it specifically caters to Baidu, the predominant search engine in China. This tool facilitates keyword research by checking and showing Baidu search volumes for specific keywords, suggesting additional relevant keywords, and assisting in the identification of negative keywords. Essential for Search Engine Marketing (SEM) campaigns, the Baidu Keyword Planner plays a key role in enhancing ad performance, improving Click-Through Rates (CTR), reducing Costs Per Click (CPC), long-term search engine optimization (SEO) and contributing to an overall effective online marketing strategy in the Chinese digital landscape.

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What are difference between Baidu and Google Keyword Planner?

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Not much, primarily their targeting. Baidu Keyword Planner and Google Keyword Planner differ primarily in their platforms, target audiences, and regional focus. Baidu Keyword Planner is tailored for businesses and marketers targeting the Chinese market, as Baidu is the dominant search engine in China. It provides insights into Chinese search behavior and trends, supporting the Chinese language. Accessible through the Baidu advertising platform, it is an essential tool for those looking to optimize their strategies for the unique characteristics of the Chinese online landscape.

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On the other hand, Google Keyword Planner is part of the Google Ads platform and is designed for a global audience. It supports multiple languages and provides insights into keyword usage across various regions where Google is widely used. As an integral part of the Google Ads ecosystem, it seamlessly integrates with other Google advertising tools, offering a comprehensive solution for businesses with a global or diverse market focus. While both tools serve the purpose of aiding in keyword research, their specific platforms and regional orientations make them more suitable for different marketing objectives.

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How to guarantee results from keyword planner at Baidu?

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For optimal results, it is advisable to collaborate with a keyword expert who can provide a holistic view of the keywords relevant to your industry. Building a well-defined semantic core before initiating a campaign is crucial. If you require assistance with keyword research, feel free to reach out to our Keyword Research Expert for a consultation. Their expertise can guide you in selecting the most effective keywords tailored to your business goals and target audience.

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